Jesse Bradley, who was formerly a soccer player and now a pastor at Auburn’s Grace Community Church, has embarked on a mission to share the Gospel with soccer fans. Over 18,000 soccer fans have already embraced Christ as a result of Bradley’s digital campaign. Bradley said that the outstanding results of the campaign shows high interest among people around the world for connecting with God and Jesus.
CBN News reports:
A former professional soccer player-turned-pastor is on a digital mission to reach World Cup fans with the Gospel.
Jesse Bradley, a preacher at Grace Community Church in Auburn, Washington, told CBN’s Faithwire he’s seen thousands of soccer fans embrace Christ since launching his effort.
“We’re able to create content where we share the Gospel. I share my story, and people are making decisions to follow Jesus,” he said. “We’re reaching millions of people. We’re seeing over 18,000 already make first-time decisions.”
But it’s not limited to simply counting decisions made. The effort also has a discipleship element, with Bradley partnering with Global Media Outreach, a company leveraging technology to spread the Gospel, to ensure people are connected to a Christian community.
“They … follow up, and we help those people find a church,” he said. “So, it’s not just decisions; it’s disciples.”
Bradley said the stunning results from the campaign are indicative of a “massive hunger across the world now for God, for hope, for faith, for Jesus.” He said the interest levels are high.
That’s why Bradley and his team are telling his story and using his testimony to bridge interest in soccer and Jesus in unique ways.
Bradley’s digital campaign makes use of content that stimulates conversations and also conversions by sending messages to essential devices like mobile phones. There are short videos that focus on the World Cup and then head towards Bradley’s life story of how he was a professional goalkeeper and then encountered a tragedy.
Bradley’s digital campaign relies on creating content that “leads to conversations and even conversions,” delivering these messages to mobile phones, among other personal locations.
The less-than-60-second videos speak about the World Cup before going into Bradley’s story.
He was once a professional soccer goalkeeper who had a tragedy, which creates interest in the viewers. Bradley shared with CBN’s Faithwire how he reached his childhood dreams of playing soccer in Scotland and Africa, but a medication he was prescribed to prevent malaria nearly killed him.
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