An advertisement about Jesus shown during the Super Bowl proved to be the second-most engaging commercial during the game’s broadcast. The company EDO studies ads that people watch and also assesses searches for the ad’s product online. EDO reported that the metrics of the 60-second commercial, “Love Your Enemies,” was the #2 most engaging ad to the audience. The ad is part of the “He Gets Us” campaign launched last year to connect with people via various media with the goal to initiate faith conversations among a variety of people. The campaign was initiated by a Kansas-based Christian foundation, The Signatry and was funded by numerous donors including David Green, the CEO of Hobby Lobby. The ads direct the audience to visit a website that contains information about Jesus, Bible reading plans and ways to connect to people to get answers about faith.
CBN News reports:
A 60-second commercial about Jesus that aired during the Super Bowl was the second-most engaging advertisement during the broadcast of the game.
EDO, a company that measures the TV ads people watch and how they engage online with the ad’s product afterward, said the metrics of the “He Gets Us” black and white commercial titled “Love Your Enemies” came in at number 2 for engagement for all commercials aired during the Super Bowl.
A Warner Brothers commercial about its next movie The Flash came in at number 1. The Walt Disney Company’s ad about its celebration of 100 years of storytelling came in at number 3.
WXMI-TV reports the advertising firm Haven spent $20 million to run a 30-second Jesus ad in the first half and a 60-second Jesus ad in the second half of the Super Bowl.
As CBN News has reported, the He Gets Us campaign was launched in March of 2022 to reach people via TV, radio, digital ads, billboards, and experiential platforms. With a $100 million budget, the goal has been to start faith conversations among a wide array of people.
It is funded by Hobby Lobby CEO David Green and other anonymous donors. The ads direct people to a website where they can learn more about Jesus, find Bible reading plans, and connect with people online or in person who can answer their questions.
The campaign, is an initiative of The Signatry, a Christian foundation based in Overland Park, Kansas. It is a 501(c)(3) organization with a 100/100 Charity Navigator rating.
The foundation was given more than $100 million in funding from what it describes as “like-minded families who desire to see the Jesus of the Bible represented in today’s culture with the same relevance and impact he had 2,000 years ago.”
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