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Trump’s revival of the Southern Strategy: How DEI became the new “welfare”

On his first day back in office, President Trump signed an executive order targeting the federal government’s Diversity, Equity, and Inclusion (DEI) programs. The next day, he issued another order titled “Ending Illegal Discrimination and Restoring Merit-Based Opportunity.” These orders have been used to justify broad attacks on federal programs, grants, and contracts. Thousands of federal web pages, including those related to Alzheimer’s research and clinical trials, have already been taken down.

The Attack on DEI and the Reinterpretation of Meritocracy

The Trump administration has framed its actions as a push for “meritocracy” over diversity. However, critics argue that meritocracy is being redefined to prioritize political loyalty over qualifications. Detractors claim the administration’s moves are Orwellian, using the language of fairness while actively dismantling programs designed to ensure equal opportunity. Supporters of the policy argue that DEI initiatives promote unfair advantages and should be eliminated to ensure hiring based solely on individual qualifications.

A New Phase of the Republican Southern Strategy

The administration’s approach has been linked to the Republican Southern Strategy, which historically used racially charged language to weaken public support for federal programs. In the past, programs that benefited lower-income Americans were labeled as “welfare” to stoke racial resentment and justify budget cuts. The new strategy replaces “welfare” with “DEI”, tapping into similar racial biases while expanding its attack to all federal programs, including scientific research, public health, and education.

The Role of Christopher Rufo and Critical Race Theory

Conservative activist Christopher Rufo played a key role in this shift by weaponizing the term “Critical Race Theory” (CRT) to attack public institutions. By linking CRT to federal agencies, Rufo helped create broad opposition to government programs. However, critics note that CRT is a niche academic field with little influence over federal policy. Unlike CRT, DEI programs are widespread, making them a more effective target for political attacks.

The Potential Consequences of the Anti-DEI Push

The Trump administration’s crackdown on DEI could significantly reshape the federal government. Critics warn that this effort is not just about rolling back DEI policies but a broader attempt to dismantle the administrative state itself. The administration risks undermining key health, science, and education programs by attacking federal agencies under the guise of fighting ideological bias. Supporters, however, view this as a necessary correction to what they see as government overreach and ideological enforcement.


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We are witnessing the rise of a new Republican ‘Southern Strategy’

Photo by Brett Jordan on Unsplash

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