Atlanta-based Christian radio station, The Fish (104.7 FM), is shutting down on January 31 after 24 years. The news devastated loyal fans, including Janet Jameson, who listens at home, at work, and during her commute. On Facebook, longtime DJs Taylor Scott and Kevin Avery announced the closure, writing, “We are so incredibly honored that we had the privilege of bringing you ‘Good, Clean, Fun.’” Thousands of listeners responded with emotional comments, sharing their gratitude and prayers.

Salem Media Group Sells Stations to Address Debt Crisis

Salem Media Group, the nation’s largest Christian radio company, is selling its Christian music stations, including The Fish, as part of a strategic decision to pay off $159.4 million in long-term debt. The media company struggled financially following the 2020 pandemic, which caused a downturn in advertising revenue and cuts in ministry programming. Salem’s stock value peaked at $30 in 2004 and dropped to 20 cents by late 2024.

A Shift Back to Salem’s Christian Talk Roots

The decision marks Salem’s complete exit from contemporary Christian music. Instead, the company will return to its roots in Christian talk radio, focusing on preaching, teaching, and commentary. This shift aligns with Salem’s other growth areas, such as conservative talk shows hosted by personalities like Charlie Kirk and Eric Metaxas. Salem’s leaders believe the Christian and conservative formats are complementary, emphasizing faith, family, and values.

EMF to Take Over and Expand Christian Music Reach

Educational Media Foundation (EMF), owner of K-Love and Air1, acquired seven of Salem’s music stations. Starting February 1, EMF will bring its nonprofit model to markets like Dallas and Los Angeles, focusing on a greater airtime allocation to music. K-Love targets older listeners with contemporary Christian hits, while Air1 attracts younger audiences with worship music.

Christian Radio Thrives Amid Streaming Era Challenges

Despite streaming services dominating the music industry, Christian radio remains influential, especially for older listeners who trust DJs. EMF’s robust community connections and strong relationships with Christian artists further strengthen its leadership in the industry.

Source:

Catch and Release: ‘The Fish’ Goes Off the Air

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